How Body Language Influences Perception and Success


As the ArbiClaims team reflects back on the year, we think about the moments that shifted our perception. Each of these defining moments has a common element: body language.

Whether we met with investors, pitched our mission to Mark Cuban, or answered questions from customers, we always kept our body language in mind during our interactions. As lawyers, business professionals, and entrepreneurs, we know that the way people see us can greatly influence their opinions and thoughts.

Body Language and Success

One of our greatest learnings of 2016 is how often body language affected our success. When meeting with customers and discussing the value ArbiClaims adds to a company’s ability to respond to disputes, we noticed that our confidence, posture, and open disposition set the tone for meetings.

We look back on one of these moments and can pinpoint the time when our body language influenced perception and led to a successful outcome. Pitching to companies is always a little exciting, and there are peaks and valleys in every meeting. During this particular discussion, we reached one of the drier points of our presentation, and our excitement about our data and testimonials shined through our hand gestures, facial expressions, and open posture. Our happiness and bright eyes became contagious, and we watched as the customers shifted from polite interest to genuine appreciation.

Keeping this learning in mind, the ArbiClaims team set out to determine how body language influences perception and success. We came across Amy Cuddy’s TED Talk, “Your Body Language Shapes Who You Are,” and enjoyed learning how posture, body language, and overall confidence influences others.

One takeaway from our experiences and Cuddy’s TED Talk is that the way you portray yourself to the world can often contribute to or hinder success. Whether you’re interviewing for a job, pitching to companies, or resolving disputes, the way people see us affects their attitudes towards us. This idea is especially important when working with others to prevent or resolve conflicts. Our appearance and outward behavior says just as much as our words, and we should always strive to ensure that our body language is aligned with our goals.